Multiply Your Fun – Lotterywest Scratch 'N Win
THE PROBLEM
With a lottery offer that felt familiar, we needed an idea that was going to help Multiplier Scratch ’N Win succinctly cut through the noise of a cluttered category and demonstrate what made it different.
THE IDEA
THE IDEA
When your chances of winning are multiplied, the excitement of playing is multiplied too.
30 Second TVC
Radio
Digital Banner
Social
CREDITS
Agency: Longtail
Creative Director: Josh Edge
Head of Art: Rikki Burns
Junior Art Director: Leah Mammoliti
Junior Copywriter: Hayley Kaptein
Production Company: The Penguin Empire
Director: Grant Sputore
